With the UK nearing a decision on the Tobacco and Vapes Bill, a disposable vape ban in force, and global developments reshaping the industry, this year’s UKVIA Forum arrives at a pivotal moment for both the UK and international vape sectors.
Under the theme ‘The Way Forward – Changing the Vaping Mindset’, the event will explore the fundamental shift in thinking that is needed from key stakeholders – including policymakers, healthcare professionals, consumers and more – to unlock vaping’s full potential in delivering a smokefree future.
The Forum Feed is your one-stop destination to explore the agenda, meet the speakers, get the latest updates and book your place at the UKVIA Forum 2025.
Delegates arrive at the Forum for a full day of insights and networking.
This session explores what a post-Bill approach could look like – and why reframing the regulatory mindset is essential to keeping smokers, not politics, at the centre of policy.
This session explores the roots and reach of misinformation – how it spreads, who amplifies it and how we help smokers not just separate fact from fiction so mistrust in vaping doesn’t result in a missed opportunity to save millions of lives.
This session explores how we can equip the NHS workforce with the facts and embed vaping into frontline conversations so every health interaction can have the biggest possible impact in the fight against smoking.
In this session, Jeannie Cameron delivers a debrief on the recent COP-11 summit and highlights why the ideology cannot come in the way of sound public health guidance.
In this session, stop smoking expert Sairah Salim-Sartoni will conduct a revealing interview with the WHO’s AI health assistant S.A.R.A.H.
This session explores the interconnect between the domestic and global sectors, the growing product mix, the opportunities and challenges of emerging markets and the impact of geopolitical shifts on the supply chain.
This session looks at what action industry leaders must take to reaffirm vaping’s role as a force for public health and to secure its future.
This session hands the mic to delegates who, through group collaboration and interactive discussion, will be invited to reflect on the day’s biggest talking points.
Drinks, discussion and networking – all hosted by our evening reception sponsor.
Vaping has sparked a public health revolution – helping millions quit smoking and driving rates to historic lows. But with 6 million people in the UK still smoking, and confusion clouding the public narrative about vaping, the work is far from done.
The 2025 UKVIA Forum explores what that stakeholder-wide mindset shift looks like in practice so we can reframe the conversation about vaping to replace stigma with science, confusion with clarity and opposition with opportunity.
It will also delve into how geopolitical shifts, policy reform, and emerging global markets are transforming the vape supply chain – and what this means for the future of the industry.
From policymakers to public health, meet the people leading the conversation.
Secure your space today for the most influential industry forum for the vape sector.
Sponsoring the UKVIA Forum 2025 puts your organisation at the heart of the industry’s most important conversations – connecting you with potential partners and clients at a critical moment for the industry.
From headline sponsorship to our select exhibition area, choose from a range of high-impact packages designed to help you showcase your brand at the biggest B2B event for the sector.
Read the latest insights, speaker interviews and updates as we build toward the Forum.
London Marriott Hotel Regents Park
128 King Henry’s Road, London, NW3 3ST
Tel: 0207-722 7711
The hotel is just 500 metres, or a short 5 minute walk, from Swiss Cottage Underground station on the Jubilee line. Parking is available at the hotel.
The Vaping Industry Forum is the largest event of its kind in the UK, C-suite delegates from across the sector, as well as key figures from government, parliament, regulatory bodies, the healthcare community, retail sector and research community.
Tickets for this year’s Forum can be booked here
