With the UK nearing a decision on the Tobacco and Vapes Bill, a disposable vape ban in force, and global developments reshaping the industry, this year’s UKVIA Forum arrives at a pivotal moment for both the UK and international vape sectors.
Under the theme ‘The Way Forward – Changing the Vaping Mindset’, the event will explore the fundamental shift in thinking that is needed from key stakeholders – including policymakers, healthcare professionals, consumers and more – to unlock vaping’s full potential in delivering a smokefree future.
The Forum Feed is your one-stop destination to explore the agenda, meet the speakers, get the latest updates and book your place at the UKVIA Forum 2025.
Delegates arrive at the Forum for a full day of insights and networking.
UKVIA Director General John Dunne
Mary Glindon
MP for Newcastle Upon Tyne East and Wallsend
This session explores how we can equip the NHS workforce with the facts and embed vaping into frontline conversations so every health interaction can have the biggest possible impact in the fight against smoking.
This session explores the roots and reach of misinformation; how it spreads, who amplifies it and how we help smokers not just separate fact from fiction but also motivate them to make the switch so mistrust in vaping doesn’t result in a missed opportunity to save millions of lives.
This session explores how we can equip the NHS workforce with the facts and embed vaping into frontline conversations, as well as how we motivate smokers to kick the habit by emphasising the deadly effects of cigarettes. Changing the health mindset is vital to ensuring every health interaction supports a smokefree future.
Nicotine has a perception issue and for many is seen as just as harmful as tobacco even though it’s been safety prescribed by doctors for decades. So, how do we enhance the reputation of nicotine amongst consumers, policy makers and the healthcare community.
This session brings together international voices to explore the interconnect between the domestic and global sectors, how the growing product mix is influencing harm reduction around the world, the opportunities and challenges of emerging markets and how geopolitical events are reshaping supply chains and impacting the way we do business on the international stage.
In this session, Jeannie Cameron delivers a debrief on the recent COP-11 summit and highlights why the ideology cannot come in the way of sound public health guidance.
This session explores what a post-Bill approach could look like – and why it’s essential to put smokers front and centre of future decisions on vape policy.
This session brings industry leaders together to map the actions needed to secure vaping’s reputation as a credible public health tool. In doing so it will also put the spotlight on how an upgraded product notification system can better shut out inappropriate products, including the unveiling of an industry-led framework which lays out the roadmap to achieve this.
The session will also explore the upcoming Vaping Products Duty, with panellists offering insights into its potential impact on vapers, smokers and the businesses delivering the UK’s most effective quitting tool.
Join us for an informal networking reception, featuring drinks, food and the opportunity to connect with fellow delegates, speakers and stakeholders. The session is hosted by our reception sponsor, who will deliver a short presentation on the direction of the industry and their own contributions to the future of vaping.
Vaping has sparked a public health revolution – helping millions quit smoking and driving rates to historic lows. But with 6 million people in the UK still smoking, and confusion clouding the public narrative about vaping, the work is far from done.
The 2025 UKVIA Forum explores what that stakeholder-wide mindset shift looks like in practice so we can reframe the conversation about vaping to replace stigma with science, confusion with clarity and opposition with opportunity.
It will also delve into how geopolitical shifts, policy reform, and emerging global markets are transforming the vape supply chain – and what this means for the future of the industry.
From policymakers to public health, meet the people leading the conversation.
Secure your space today for the most influential industry forum for the vape sector.
Sponsoring the UKVIA Forum 2025 puts your organisation at the heart of the industry’s most important conversations – connecting you with potential partners and clients at a critical moment for the industry.
From headline sponsorship to our select exhibition area, choose from a range of high-impact packages designed to help you showcase your brand at the biggest B2B event for the sector.
Read the latest insights, speaker interviews and updates as we build toward the Forum.
