Making vaping
policy work best

Monday 13th July 2026

9:00am - 6:30pm

National Liberal Club, David Lloyd George Room, Whitehall Place, London, SW1A 2HE

Welcome to the UKVIA Forum 2026

The UK vaping sector is entering one of the most important periods in its history.

Over the coming months, decisions will be made that could shape the future of vaping in the UK – not only for responsible businesses in the sector, but for the millions of adult smokers who still need credible, accessible alternatives to cigarettes.

With the Vape Product Duty on the horizon, ongoing implementation of the Tobacco and Vapes Act, and further consultations expected on areas including waste compliance, advertising, flavours, packaging and in-store displays, the sector is facing policy and regulatory pressure from every direction.

The UKVIA Vaping Industry Forum 2026 will provide a timely opportunity to take stock, look ahead and help shape the response.

The Forum Feed is your one-stop destination to explore the agenda, meet the speakers, get the latest updates and book your place at the UKVIA Forum 2026.

180+

attendees

20+

high-impact speakers

13

powerful
sessions

1

critical
event

Full agenda to be announced

09:00 - Board meeting registration (UKVIA members only)

Whilst the Tobacco & Vapes Act has been the centre of attention in the vape industry, the Vaping Products Duty is expected to be the single biggest challenge faced by the sector and the UK’s smoke-free ambitions – and it is now less than three months away.

This session brings together a panel of experts to share their thoughts on newly released research into its impact on consumer behaviour, smoking cessation, the illicit market and the delivery of vital stop smoking services.

With the Vaping Products Duty now just around the corner, this session provides practical guidance on the key need to knows for businesses across the sector as they prepare for its introduction.

The inclusion of retail licensing within the Tobacco and Vapes Act marks a major victory for the legitimate vape sector. The focus now? Ensuring any future system is fit for purpose.

In this interactive session, led by Dan Marchant the brainchild of the vape licensing scheme that the UKVIA put to the last two governments, we will build on the existing industry framework to explore what an effective scheme must look like if it is to truly help tackle unscrupulous sellers and protect the responsible sector.

With more than five million adult vapers in the UK and counting, this session explores the growing electoral weight of the community, and why parliamentarians cannot afford to ignore it in an increasingly volatile political climate.

It also provides practical guidance on how the industry can engage effectively with local MPs and prospective parliamentary candidates on the need for balanced, evidence-led policy – and how retailers and manufacturers can help mobilise consumers to do the same.

This session provides an update from the All-Party Parliamentary Group for Responsible Vaping, set against one of the most consequential periods in the sector’s history and a period of significant regulatory and policy change.

It will explore the APPG’s recent activity, key areas of focus and what these mean for the next phase of engagement around the sector.

Environmental and WEEE compliance are a core responsibility for businesses operating in the vape sector.

This session provides practical guidance on what is required of businesses, helping delegates understand their obligations and how to meet them in line with current environmental requirements.

Flavours play an undeniable role in helping adults make the switch to vaping and stay smoke-free – but don’t just take the industry’s word for it.

This session unpacks the growing evidence base highlighting the importance of flavours, including findings from a newly released consumer survey which received more than 3,500 responses, alongside fresh Freedom of Information data on flavour use within local authority stop smoking services across the country.

Drawing on their collective newsroom experience across titles including The Sun, New Scientist, BBC Health and Science Business, Patrick Griffin and Dr Marina Murphy explore how misleading and non-evidence-based narratives around vaping take hold – and what the sector can do to challenge them.

From tackling clickbait anti-vaping storylines to communicating the success story of vaping, this session focuses on strategies to ensure vaping is not treated as a ‘dirty word’ in public debate.

What’s on the agenda?

With the Vape Product Duty on the horizon, ongoing uncertainty around flavours, packaging and in-store displays on the back of the the Tobacco and Vapes Act, and further consultations on waste compliance and advertising, the industry is facing  regulatory and policy pressures in all directions.

At the same time, vaping continues to be vilified in parts of the media, often through misleading stories that fail to distinguish between rogue retailers and criminal gangs and the responsible, legitimate businesses that are committed to compliance, age-gating, enforcement and harm reduction. The result is a damaging public narrative that risks undermining confidence in vaping at precisely the moment it should be central to the UK’s smokefree ambitions.

This year’s theme reflects the urgency of the moment. This is not a time for industry to retreat and apologise for its existence.. It is a time to collectively project a powerful case for vaping as a vital public health tool, helping adult smokers quit.

This one-day forum is designed to bring together industry leaders, government agencies, parliamentarians, consumer groups, public health professionals, enforcement agencies and regulators to ensure vaping is properly understood and gets a fair hearing. There are millions of lives at stake and it’s critical that the responsible vaping players play a leading role in delivering a smokefree future:

Key themes the Vaping Industry Forum will cover:

  • Addressing misleading, exaggerated and non-evidence-based narratives around vaping, and ensuring vaping is not treated as a dirty word in public debate
  • From clickbait anti-vaping storylines in the media to telling the success story of vaping – how best to do it
  • Driving the licensing and enforcement debate to crack down on the illicit market and protect legitimate businesses
  • Proving the undeniable role flavours play in supporting smoking cessation and harm reduction
  • A guide to the forthcoming Vape Product Duty – everything the industry needs to know on how it all works
  • Exploring the unintended consequences of the Vape Products Duty
  • Making the vapers’ 5m votes count in future policymaking
  • The changing local government landscape and its impact on vaping

Meet the speakers

From policymakers to public health, meet the people leading the conversation.

John Dunne

Director General, UKVIA

Dan Marchant

Co-owner, Vape Club

Dr. Marina Murphy

Senior Director of Scientific Affairs at Haypp Group

Kieran Bergholcs

Associate Director at JBP Communications

Chris Kelly

Founder, CEO Phoenix 2 Retail

Patrick Griffin

Head of Media, JBP Communications

Chris Lawrance

Managing Director, JBP Communications

Joe Twyman

Co-founder & Director, Deltapoll

Book your tickets

Secure your space today for the most influential industry forum for the vape sector.

Member-only

£ 0
  •  

1 Forum Ticket

£ 35
00+VAT
  •  

2 Ticket Offer

£ 50
00+VAT
  •  

Sponsor the Forum

Sponsoring the UKVIA Forum 2026 puts your organisation at the heart of the industry’s most important conversations – connecting you with potential partners and clients at a critical moment for the industry.

From headline sponsorship to our select exhibition area, choose from a range of high-impact packages designed to help you showcase your brand at the biggest B2B event for the sector.

Latest news

Read the latest insights, speaker interviews and updates as we build toward the Forum.